REVIEWS

"Whether you're the newly-appointed CEO of a company wondering how to chart a course for the future, or steering a public-sector agency in an era of austerity and high anxiety, this book will help you set in motion the critical leadership decisions that will make you successful. There is a Creative Execution leader inside all of us, and there is an unbounded supply of opportunities and challenges around the world that will require all of us to apply these leadership qualities."

Richard Boggis-Rolfe, Chairman, Odgers Berndtson

"What do a luxury hotel chain, a world-class auto manufacturer, a successful Internet company and the U.S. Coast Guard all have in common? Each has had a leader who embodies the qualities and characteristics defined by Beaudan as essential to someone with 'creative execution.' From Alexander the Great to Issy Sharp, founder of Four Seasons Hotels, these men and women have redefined what it takes to lead an army, whether on the battlefield or the boardroom. Read Creative Execution to unlock your own leadership potential."

Marshall Goldsmith is the author of the New York Times bestsellers Triggers and What Got You Here Won't Get You There.


"Bravo! Eric Beaudan has got it right! With a brilliant grasp of history and the lessons of great leaders, past and present, he takes us through a virtual master class in the creative execution of strategy. This book takes us from theory to action with many compelling examples at warp speed. In my years at the helm of Thomas Cook, I worked with many colleagues to make our strategies work in several hemispheres by engaging our key stakeholders. We embraced most of the principles that Beaudan espouses and, by the way, there is a great story of creative execution in Thomas Cook Americas. A great read and source book."

John Donaldson, former Chief Executive, Thomas Cook UK

"Without question, Beaudan has captured the essence of great leadership and execution without falling into the trap of making the read academic and dull. Every chapter offers a thoroughly enjoyable story and provides a concrete playbook that all leaders, especially the poor ones, should be following religiously."

Amazon Reader Review