CREATIVE EXECUTION

Published by John Wiley & Sons

Creative Execution reveals the strategies and execution formula of uniquely successful leaders—from Alexander the Great to the founders of Google and Four Seasons.

In the hyper-competitive and ever-changing reality of the 21st century, ordinary solutions and conventional wisdom frequently fall short of what’s needed to achieve outstanding results. Creativity, boldness and innovation have to be added to the mix—in a way that makes executing a strategy an invigorating challenge for everyone in the organization, rather than an exercise in fruitless toiling and mutual blaming.

The central premise of the book is that every leader, at every level of any organization, has the inner capacity to unleash the passion and energy required for creative execution.

THE CREATIVE EXECUTION FORMULA

While researching the success of leaders who mastered strategy execution and changed the rules of the game in their industry, author Eric Beaudan discovered five common themes that anchor the Creative Execution formula:

• A unique, compelling strategy

• Candid dialogue

• Clear roles and accountabilities

• Bold action

• Visible leadership

THE PRINCIPLES OF CREATIVE EXECUTION

Any leader or executive can use the principles of Creative Execution to:

• Build a sustainable growth agenda

• Win the hearts and minds of their team

• Create a high-trust, high-performing culture

• Avoid the disappointment of failed strategies

• Drive employee engagement to new heights

IF THAT COINCIDES WITH YOUR OBJECTIVES,
YOU CAN LEARN MORE ABOUT CREATIVE EXECUTION THROUGH THIS WEBSITE, OR PURCHASE THE BOOK NOW.